Chegg Skills
Login Screen Redesign
Overview
Chegg is an education technology company based in Santa Clara, California. It provides homework help, digital and physical textbook rentals, textbooks, online tutoring, and other student services. Chegg Skills is a branch dedicated to providing education for learners who come from a non-traditional education background to help bridge the gap between those learners and the modern, high tech workplace they want to enter.
Approach
Chegg Skills proudly supports and encourages people from all walks of life who want to upskill and improve their career paths.
Chegg Skills courses, imagery, and UI has to represent their users and provide a level of inclusion and sense of self for their students. Chegg Skills' primary login screen for the learning portal, although functional, felt outdated and made no connection with the users. My goal was to create a login screen that gave the learners a sense of excitement and aspiration. I also wanted the students to feel included and a part of the community.
My first step was to research other login screens that had a sense of excitement, color, and felt modern. I wanted to understand layout standards that were effective and also allowed for brand identity. Chegg Skills' brand guidelines and Chegg brand shapes were taken into consideration.
I wanted the users to see faces, not just imagery. I began exploring shapes and orientation. Could the Chegg brand shapes be incorporated? Many layout variations were created and tested until finally one design clearly stood out that incorporated the a diverse set of faces, subtle Chegg shapes, and also gave a sense of motion that added to the feel of the login screen.
The existing Chegg Skills login screen , although functional, felt dated and impersonal
Research phase included finding examples or login screens that were modern, functional, and also included an amount of joy, color, personality, or fun
Study of Chegg brand assets included examining Chegg shapes and considering how to incorporate the shapes into the design or influence design choices
Iterations of potential design shapes included experiments with corner radiuses, Chegg shapes, imagery, and color selections to connect to the Chegg brand
A selection of mockups were created that focused on feeling modern, and included brand colors and shapes, aspirational and inclusive imagery, a sense of excitement
After several rounds of user feedback and design touchups, the final login screen was selected. Users felt inspired, included, and a sense of excitement about learning with Chegg when seeing final design of the login screen.
Outcome
The new Chegg Skills login screen now has a bright, vibrant, modern feel. Users said they felt included and could see themselves belonging to this leaning community. The Chegg Skills login page is live and provides a modern starting point for the community Chegg serves.